We tend to want to build out businesses within markets that have already been validated, which by nature, already have some level of competition.

The problem with this, is that the more competitive a market is, the less opportunity there is for huge profit margins and aggressive pricing power. So, why should we gravitate to markets that are more competitive, even when the upside is often far less attractive? 

In this model we’ll uncover the concept of monopolies and why you should view them as the most attractive opportunities.

Textbook market analysis principles are very effective for assessing decisions with existing businesses in established markets, yet they can be extremely misleading when assessing products and innovation that may not fit into any existing category.

This model unpacks the Zero to One thinking required for ideas and products that create categories, rather than fit within categories that already exist.

If a person or product provides value to society, they’ll be financially compensated by society based on how useful (or valuable) that product is. This is the beauty of creating value, the upside is limitless and there's essentially no cap on how much value you can generate.

Minimising costs is critical first step, but quickly hits a limit, building value is where the financial opportunity is infinite.

The web has blown up the amount of opportunities to win for very specific needs, or niche topics. With billions more people at our disposal, micro audiences for specific needs now far exceed entire local audiences from the pre-internet age. 

Therefore, we're seeing specialisation create far more opportunities than generalisation, as there are simply more areas than ever to build fame in.

Skill stacking is the idea of stacking your strengths on top of each other to create a unique, single product. This stack is your superpower that is unlikely to be matched.

The more skills you stack, or the better you are for a particular set of skills, the more unique and distinct your product will be, giving you a higher chance of owning an audience for a very specific need.

With global internet access, the winner takes more than ever before. Those who would have won in a smaller, geographically limited competitive set, now lose out almost completely as their audiences flock to the new found best.

No longer do we have to settle for the best within our local geographic limitations, the internet reveals the best global talent available on almost any skillset.

2/3 | For many business people, their ego is the enemy when it comes to time wasting projects and ideas. Great businesses grow by building MVPs to validate ideas, before scaling them up to huge projects.

The traditional content monetisation model of selling ad space brings only a fraction of a cent of value per viewer, but now with digital, creators can directly access their most highly engaged followers, unlocking more opportunity to increase the depth of value per follower.

The first personal development model I ever discovered was Maslow’s Hierarchy of Needs. As time has gone on, I have come to realise its fundamental flaws, as it presents a misleading ‘checkbox’ style approach to achieving a fulfilled life.

The larger a block of time separates a meeting with someone else, the more recognisable certain changes are. This is what creates the illusion of an ‘overnight’ change, as the incremental gains toward a goal are hardly noticed step by step.

1/3 | As a person that falls victim to over thinking, I always wanted to make sure everything would be perfect before I sacrificed any hours into the work. I then discovered the Corridor Method and it completely changed my outlook.

Recently, I began fasting for extended periods, specifically 3 days at a time. Initially, the idea of a 3 day fast was frightening, but what I discovered was unexpected.