Hey, I’m Sam.
A marketing strategist based in
Melbourne, Australia.
About Sam
With over a decade of experience, Sam has built multiple six-figure businesses from scratch, repositioned major Australian retailers, and worked with some of the world’s most recognisable brands, including Mercedes-Benz, Emirates Airlines, Commonwealth Bank, MYOB, The Australian Federal Government and KOOKAÏ. Along the way, he has researched, tested, refined, and documented the methods that help these businesses start and reach their full potential.
Whether helping startups or established brands, Sam’s highly visual and structured style helps marketers cut through the noise and connect the dots to show how all the pieces work together, forming one cohesive marketing system.
Methods v Systems
At the core of Sam’s approach is the idea of “methods”—clear, repeatable processes designed to solve specific problems or achieve defined goals.
These methods work together to form a system—an interconnected structure that delivers more than the sum of its parts.
This public notebook brings the two together. A collection of proven marketing methods to form systems that can grow any business.
Specifically, these proven methods help:
• Develop better products.
• Identify the right pricing and packaging.
• Create behaviour-changing communications.
• Select the right distribution channels.
The sum of these elements is a marketing system.
High-performing marketing systems not only drive more sales. They bring clarity, enabling everyone in a business to visualise and align the moving pieces required to start, scale, and grow.
Why Subscribe?
Access free actionable methods across five fields:
Innovation – How to think about making money and creating opportunities for growth.
Psychology – Insights into how people make decisions and what motivates action.
Strategy – How to create things people want and how to make them want it.
Execution – Tools and methods to make your work more effective every day.
Productivity – Tools and methods for personal habits and processes.
Some methods shared will be entirely original, while others will refine or expand upon existing ideas. These methods are constantly evolving, improving over time as they adapt to new challenges and opportunities.
Sam has personally used and built these systems to test new ideas, launch projects, and collaborate with businesses and agencies. This notebook serves as a platform to share these methods in real-time as they develop.
